For former Tour de France rider George Hincapie’s eponymous company, the goal was to create an online platform that reflects the brand’s commitment to quality and performance while merging their three sites of retail clothing, custom sales, and Gran Fondo registrations. T/B/L developed a website that not only showcases their premium cycling apparel but also offers an intuitive and engaging user experience. From sleek design to seamless navigation, every element was crafted to make Hincapie’s digital presence  Impossible to Forget™, and to elevate their brand and drive increased traffic and sales, proving the power of thoughtful design and development.

T/B/L was able to partner with these clients and others to help accomplish their goals with strategic planning and tactical programs that leave a lasting impression.

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